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Julia Morgado
1 - PERSONALLY, SUPPORT MY PERSONAL QUEST FOR
NEW TECHNIQUES OF REPRESENTATION AND WORKING METHODS, IS A PROCESS THROUGH A DEEP INVESTIGATIONIN THE VISUAL AND ARTISTIC REPRESENTATIONS SKILLS WHICH ALLOW ESTABLISH METHODS AND TECHNIQUES OF VISUAL COMMUNICATION.

My experience in the last 11 years as an chief presentation design and Architect in a international studio (Ricardo Bofill),and several coloborations with others architects,
and designers can facilitate the development of a working partnership interest.


2 - Mastering processes and analysing the different methods a project
entails will become crucial to the creation of a new visual language and in consequence a new techniques of representation.

MONITORING BRIEFS, DEFINING THEIR INHERENT LOGIC,
ESTABLISHING DIFFERENT LEVELS OF INTERPRETATION,
USING NEW PRODUCTION AND REPRESENTATION RESOURCES,
AND COMMUNICATION WILL BE THE ELEMENTS THAT WILL DEFINE THE NEW IDEA.

3 - The cultural dimension of Designer allows them to approach different civilizations as per the shape of the cities and the buildings, the size of the properties and the vocabulary of the objects.

DESIGNER CAN GO THROUGH HISTORY VERTICALLY
OR HORIZONTALLY, CAN MOVE THROUGH TIME AND SPACE
SKIPPING CHRONOLOGICAL ORDER, CAN LIVE TIMELESSNESS;
DESIGNER CAN EXPERIENCE IDEAS AND PROJECTS AS WORKS OF THE PRESENT,
WHILE THEIR MINDS ARE FREE TO PROJECT THE FORMAL FUTURE OF SOCIETY.
4 - UNDERSTANDING REGIONAL PARTICULARITIES AND DIFFERENCES, AND THE HIERARCHICAL ARTICULATION OF EACH PROJECTíS ESSENTIAL VALUES, ARE KEY ELEMENTS
FOR THE DESIGNER + ARCHITECT.

To be a Designer means to apprehend the space organized by men, o decipher the spontaneous movements and behaviour of the different populations, and furthermore, to detect the needs of change that they might unconsciously express. It is essential to track down these deficiencies if we want to contribute our personal work.